MWMS Content Brain

Content Brain Site Intelligence To Content Brief Workflow

Brain Name: Content Brain
Document Type: Active Operational Workflow
Status: Active Operational Workflow
Version: v1.0
Authority: HeadOffice
Applies To: Content Brain, Content Brain Site Content Intelligence Framework, Content Brain Site Content Intelligence Report Template, Content Brain Site Content Intelligence Report Generator Specification, Content Brain Content Briefs, Content Brain SEO Content Briefs, Content Brain Affiliate Content Packs, Content Brain Affiliate Funnel Support, Content Brain Publishing Readiness, Content Brain Internal Linking, Content Brain Refresh, Content Brain Repurposing, Content Brain Publishing Readiness Status Values Framework, Content Brain Source Depth And Evidence Label Framework, Content Brain Offer Evidence Requirements Framework, Content Brain Compliance Routing Needs Framework, Content Brain Human Approval Points Framework, Content Brain Future Fields To Define Later Framework, future Content Brain build readiness planning, future content workflow standardisation, and future Content Brain specification candidate work
Parent: Content Brain
Last Reviewed: 2026-06-08

Content Brain Site Intelligence To Content Brief Workflow

Purpose

The purpose of this page is to define how Content Brain should turn a Site Content Intelligence Report into the correct next content workflow.

This page exists because Site Content Intelligence is only useful if it leads to the right next action.

A Site Content Intelligence Report should not simply list gaps.

It should help Content Brain decide whether to create a content brief, create an SEO brief, create an affiliate product content pack, refresh an existing page, plan internal links, repurpose an asset, route to another Brain, park the work, or avoid creating content altogether.

This page defines the manual workflow between:

Site Content Intelligence

and

Content Brief creation

SEO Brief creation

Affiliate Content Pack creation

Affiliate Funnel Support

Publishing Readiness

Internal Linking

Refresh

Repurposing

Research Brain routing

Search Intelligence Brain routing

Affiliate Brain routing

Compliance Brain routing

HeadOffice review

This page does not authorise build work.

This page does not create plugin instructions.

This page does not create UI instructions.

This page does not create Supabase instructions.

This page does not create Brain Room routing instructions.

This page does not create automation instructions.

This page does not create queue instructions.

This page does not create dashboard instructions.

This page does not create generator instructions.

This page does not create AI Employee instructions.

This page does not create M handoff instructions.

This page is a manual operational workflow only.

Current Status

Current Content Brain status:

Manual Workflow Only

Plugin UI Not Started

No Supabase Work Started

No Brain Room Routing Started

No Automation Started

No Queue Build Started

No Dashboard Build Started

No Generator Build Started

No AI Employee Build Started

No Cross Brain Routing Build Started

M’s Active Build Work Untouched

Current evidence stage:

Manual Workflow Evidence Stage

Current planning stage:

Build Readiness Planning Stage

Current page role:

Active Operational Workflow

Current maturity status:

Workflow usable

Evidence backed

Manual ready

Site aware

Site Content Intelligence Framework created

Site Content Intelligence Report Generator Specification created

Publishing readiness status values created

Source depth labels created

Offer evidence requirements created

Compliance routing logic created

Human approval points created

Future field parking discipline created

Site Content Intelligence Report Template created

Site Intelligence to next workflow routing now requires standardisation

Future UI not authorised

Future generator not authorised

Future queue not authorised

Future M handoff not authorised

This page is a manual workflow page only.

Why This Page Is Needed

Content Brain can now review a site and produce a Site Content Intelligence Report.

However, the report must not become a dead document.

The report should create action.

The report should help answer:

Should we create new content?

Should we refresh an existing page?

Should we avoid duplicate content?

Should we create an SEO brief?

Should we create an affiliate content pack?

Should we support a VSL?

Should we improve internal linking?

Should we repurpose existing content?

Should we route to Research Brain?

Should we route to Search Intelligence Brain?

Should we route to Affiliate Brain?

Should we route to Compliance Brain?

Should HeadOffice approve the next move?

Should the work be parked?

Without this workflow, Site Content Intelligence could create more notes but not better action.

This page turns site intelligence into controlled next-step decisions.

Core Principle

Site Content Intelligence should not automatically create new content.

The first decision after reviewing a site is not:

What new article should we write?

The first decision is:

What is the correct next Content Brain action?

Sometimes the correct next action is a new content brief.

Sometimes it is a refresh.

Sometimes it is internal linking.

Sometimes it is repurposing.

Sometimes it is a research request.

Sometimes it is a compliance review.

Sometimes it is no content.

Sometimes it is HeadOffice review.

Content Brain must choose the right workflow before creating more assets.

Input To This Workflow

This workflow starts with a completed or partial Site Content Intelligence Report.

The report may include:

site purpose summary

source depth label

evidence quality label

content inventory

site voice and tone summary

topic coverage map

content gap list

duplicate or overlap warnings

thin content warnings

refresh opportunities

repurposing opportunities

internal linking opportunities

trust signal summary

affiliate support gap review

offer evidence notes

compliance routing notes

reader journey notes

SEO structure notes

recommended next content assets

pages to avoid creating

site specific content instructions

recommended routing

human approval points

final readiness status

The report does not need to be perfect.

However, it must be clear enough to support a next workflow decision.

Output From This Workflow

This workflow should produce one clear next action.

Possible outputs include:

Create Content Brief

Create SEO Content Brief

Create Affiliate Product Content Pack

Create Affiliate Funnel Support Asset

Use Content Brain Refresh

Use Content Brain Internal Linking

Use Content Brain Repurposing

Use Content Brain Publishing Readiness

Route To Research Brain

Route To Search Intelligence Brain

Route To Affiliate Brain

Route To Compliance Brain

Route To HeadOffice

Park Pending Clarity

Do Not Create Content

Create Shortlist Of Next Content Assets

Create Manual Follow Up Review

The output should name:

the next operational page

the reason

the evidence basis

the blocking issues

the approval point

the expected next deliverable

Workflow Decision Sequence

Use this sequence after completing a Site Content Intelligence Report.

Step 1: Confirm Source Depth

Check the source depth label.

Ask:

Was this a surface review?

Was this a basic site review?

Was this a multi page site review?

Was full page content supplied?

Was source material reviewed?

Was offer page or VSL evidence reviewed?

Is the evidence depth unknown?

If source depth is shallow, do not make strong recommendations.

If source depth is unknown, use caution or route for review.

Possible next status:

Needs Source Review

Parked Pending Clarity

Research Required

Search Intelligence Required

Compliance Review Required

Step 2: Confirm Site Purpose

Ask:

Is the site purpose clear?

Is the audience clear?

Is the business model clear?

Is the primary content role clear?

Is the offer context clear where relevant?

If site purpose is unclear, do not create a content brief yet.

Possible next action:

Park Pending Clarity

Route To HeadOffice

Run deeper Site Content Intelligence review

Step 3: Check For Duplicate Or Overlap Risk

Ask:

Does the proposed content already exist?

Is there a similar page?

Is there a similar intent?

Is there a similar affiliate support role?

Is there a similar FAQ or comparison page?

Would new content create cannibalisation or confusion?

If yes, do not create a new brief immediately.

Possible next action:

Use Content Brain Refresh

Use Content Brain Internal Linking

Merge or expand existing page

Create a differentiated spoke page only if justified

Do Not Create Content

Step 4: Check For Refresh Opportunities

Ask:

Is an existing page outdated?

Is an existing page thin?

Is an existing page missing trust signals?

Is an existing page missing internal links?

Is an existing page off tone?

Is an existing page better to improve than creating something new?

If yes, the next step may be refresh, not new content.

Possible next action:

Use Content Brain Refresh

Route To Compliance Brain if claims are risky

Route To Research Brain if evidence is missing

Use Publishing Readiness after refresh

Step 5: Check For Internal Linking Opportunities

Ask:

Are there missing hub to spoke links?

Are there orphan pages?

Are trust pages disconnected?

Are affiliate support pages disconnected?

Are reader journey links missing?

Are product links too early or too aggressive?

If yes, the next step may be internal linking.

Possible next action:

Use Content Brain Internal Linking

Create internal linking plan

Route to Search Intelligence Brain if search structure needs validation

Route to HeadOffice if site architecture priority is unclear

Step 6: Check For Repurposing Opportunities

Ask:

Is there existing approved content that can be reused?

Can a page become email support?

Can a guide become a checklist?

Can an FAQ become support content?

Can an article become a YouTube description?

Can a framework become client facing content?

If yes, the next step may be repurposing.

Possible next action:

Use Content Brain Repurposing

Check claim strength

Check meaning preservation

Check audience stage

Check compliance risk

Step 7: Check For Content Gaps

Ask:

Is the gap real?

Does it help the reader?

Does it support search usefulness?

Does it support trust?

Does it support affiliate education?

Does it support internal linking?

Does it support publishing readiness?

Does it support a campaign?

Does it support a known business goal?

If the gap is real, decide which kind of content is needed.

Possible next action:

Create Content Brief

Create SEO Content Brief

Create Affiliate Product Content Pack

Create Affiliate Funnel Support Asset

Route To Research Brain

Route To Search Intelligence Brain

Route To Affiliate Brain

Route To Compliance Brain

Step 8: Check For Search Intent

Ask:

Is the content primarily search driven?

Does the topic need SERP validation?

Is search intent unclear?

Could there be keyword cannibalisation?

Does the topic cluster need validation?

If yes, do not treat Content Brain as Search Intelligence Brain.

Possible next action:

Create SEO Content Brief only if search context is sufficient

Route To Search Intelligence Brain if validation is needed

Park SEO work until validation is complete

Step 9: Check For Affiliate Offer Dependency

Ask:

Does the content support an affiliate offer?

Does it support a VSL?

Does it support a bridge page?

Does it support a product review or comparison?

Does it support buyer objections?

Does it require offer evidence?

If yes, check offer evidence before content planning.

Possible next action:

Use Content Brain Affiliate Content Packs

Use Content Brain Affiliate Funnel Support

Route To Affiliate Brain

Route To Research Brain

Route To Compliance Brain

Park until offer evidence is complete

Step 10: Check For Compliance Risk

Ask:

Are there claims?

Are they sensitive?

Are they supported?

Is there affiliate disclosure risk?

Is there VSL claim risk?

Is there urgency or scarcity risk?

Is there misleading curiosity risk?

Is there ad to page mismatch risk?

If yes, do not proceed as normal content.

Possible next action:

Route To Compliance Brain

Needs Claim Softening

Needs Evidence Before Compliance

Ready For HeadOffice Review

Do Not Use Until Reviewed

Step 11: Check For Human Approval Points

Ask:

Does this need public use approval?

Does this affect an affiliate campaign?

Does this affect a bridge page?

Does this affect paid traffic?

Does this affect future build readiness?

Does this require HeadOffice direction?

If yes, record the approval point before continuing.

Possible next action:

Ready For HeadOffice Review

Approved For Manual Planning

Approved For Drafting

Approved For Publishing Review

Do Not Approve

Step 12: Choose The Next Operational Page

Select only one primary next operational page where possible.

Possible choices:

Content Brain Content Briefs

Content Brain SEO Content Briefs

Content Brain Affiliate Content Packs

Content Brain Affiliate Funnel Support

Content Brain Publishing Readiness

Content Brain Internal Linking

Content Brain Refresh

Content Brain Repurposing

Content Brain Workflow

If more than one applies, choose the upstream blocker first.

Example:

If content needs both SEO brief and Search Intelligence validation, route to Search Intelligence first.

If content needs both affiliate pack and offer evidence, resolve offer evidence first.

If content needs both refresh and compliance review, identify claim risk before final refresh approval.

Decision Outcomes

Use the following decision outcomes.

Outcome 1: Create General Content Brief

Use when:

site purpose is clear

audience is clear

content gap is real

content is not primarily SEO driven

content is not strongly affiliate dependent

claim risk is low

existing content does not already solve the need

Next page:

Content Brain Content Briefs

Required notes:

site tone summary

audience stage

content purpose

existing pages to link

pages to avoid duplicating

source depth

approval point

Outcome 2: Create SEO Content Brief

Use when:

content gap has search intent

topic appears useful for search

site has relevant topic structure

no obvious duplicate exists

Search Intelligence validation is complete or not required yet

Next page:

Content Brain SEO Content Briefs

Required notes:

search intent

topic cluster

existing related pages

cannibalisation risk

source depth

Search Intelligence requirement

approval point

Outcome 3: Create Affiliate Product Content Pack

Use when:

site supports an affiliate offer

offer evidence is strong enough for planning

content pack is needed for education, trust, FAQs, objections, comparisons, or VSL support

affiliate support gaps are clear

Next page:

Content Brain Affiliate Content Packs

Required notes:

offer evidence status

VSL context

claim risk

affiliate disclosure needs

reader awareness stage

support content gaps

approval point

Outcome 4: Create Affiliate Funnel Support Asset

Use when:

content must support a specific funnel stage

problem awareness, solution awareness, product education, trust, pre sell, objection handling, or VSL preparation is needed

Next page:

Content Brain Affiliate Funnel Support

Required notes:

funnel stage

reader state

offer evidence status

CTA fit

claim risk

approval point

Outcome 5: Refresh Existing Page

Use when:

existing content should be improved instead of creating new content

page is outdated, weak, thin, duplicated, risky, or misaligned

Next page:

Content Brain Refresh

Required notes:

page to refresh

refresh trigger

source depth

claim risk

internal links needed

publishing readiness status

approval point

Outcome 6: Plan Internal Links

Use when:

site intelligence identifies missing or weak internal links

reader journey needs stronger pathways

hub and spoke structure needs improvement

affiliate or trust support pages need better connection

Next page:

Content Brain Internal Linking

Required notes:

source page

target page

link purpose

reader journey role

risk notes

approval point

Outcome 7: Repurpose Existing Content

Use when:

existing approved content can be safely reused

meaning can be preserved

claim strength will not increase

audience stage remains appropriate

Next page:

Content Brain Repurposing

Required notes:

source asset

target format

meaning preservation risk

claim strength risk

approval point

Outcome 8: Route To Research Brain

Use when:

facts are missing

claims need evidence

audience evidence is weak

comparison facts are unclear

source material is missing

scientific or factual support is required

Next Brain:

Research Brain

Required notes:

research question

claim needing evidence

source depth

content decision blocked

Outcome 9: Route To Search Intelligence Brain

Use when:

search intent is unclear

SERP fit matters

keyword cannibalisation may exist

topic cluster search value is unclear

SEO opportunity needs validation

Next Brain:

Search Intelligence Brain

Required notes:

search question

target topic

existing page conflict

SEO decision blocked

Outcome 10: Route To Affiliate Brain

Use when:

offer logic is unclear

offer suitability is uncertain

affiliate funnel role is unclear

commission or network context matters

offer should possibly be parked

Next Brain:

Affiliate Brain

Required notes:

offer name

offer evidence status

content dependency

decision needed

Outcome 11: Route To Compliance Brain

Use when:

claim risk exists

disclosure risk exists

VSL claim risk exists

urgency or scarcity risk exists

misleading curiosity risk exists

ad to page match risk exists

Next Brain:

Compliance Brain

Required notes:

claim category

content asset

risk reason

source depth

desired review

Outcome 12: Route To HeadOffice

Use when:

priority is unclear

strategic direction is needed

cross brain authority is unclear

public risk exists

campaign impact exists

future build readiness is involved

Next Brain:

HeadOffice

Required notes:

decision needed

options

risk

recommendation

Outcome 13: Park Pending Clarity

Use when:

site purpose is unclear

audience is unclear

source depth is too weak

offer evidence is missing

priority is unclear

content type is unclear

approval owner is unclear

Next status:

Parked Pending Clarity

Required notes:

what is unclear

what must be clarified

who should clarify it

Outcome 14: Do Not Create Content

Use when:

content would duplicate existing material

content is too thin

claim risk is too high

offer evidence is too weak

content would not help the reader

site does not need the asset

the idea is not worth pursuing now

Next status:

Do Not Use

or

Do Not Create Content

Required notes:

reason

better action

approval owner if needed

Site Intelligence To Brief Handoff Template

Use this template when a Site Content Intelligence Report becomes a content brief.

Site Intelligence To Brief Handoff

Source Report:

Site Reviewed:

Source Depth Label:

Evidence Quality Label:

Recommended Next Operational Page:

Content Asset Recommended:

Reason This Asset Is Needed:

Existing Pages To Use:

Pages To Avoid Duplicating:

Content Gap Being Solved:

Audience Stage:

Site Tone Notes:

Internal Link Notes:

Offer Evidence Status:

Compliance Routing Needed:

Human Approval Required:

Approval Scope:

Recommended Next Step:

Do Not Include:

Notes:

Site Intelligence To SEO Brief Handoff Template

Use this template when the next step is SEO Content Briefs.

Site Intelligence To SEO Brief Handoff

Source Report:

Site Reviewed:

Target Topic:

Search Intent Assumption:

Search Intelligence Required:

Existing Related Pages:

Cannibalisation Risk:

Topic Cluster Role:

Hub Or Spoke Role:

Content Gap Being Solved:

Internal Link Opportunities:

Evidence Quality:

Compliance Risk:

Human Approval Required:

Recommended Next Step:

Notes:

Site Intelligence To Affiliate Content Pack Handoff Template

Use this template when the next step is Affiliate Content Packs.

Site Intelligence To Affiliate Content Pack Handoff

Source Report:

Site Reviewed:

Offer Name:

Affiliate Network:

Vendor:

Offer Evidence Status:

VSL Context Known:

Primary Promise:

Mechanism Known:

Proof Evidence Status:

Affiliate Support Gap:

Reader Awareness Stage:

Needed Content Assets:

Claims To Avoid:

Compliance Routing Needed:

Disclosure Review Needed:

Human Approval Required:

Recommended Next Step:

Notes:

Site Intelligence To Refresh Handoff Template

Use this template when the next step is Refresh.

Site Intelligence To Refresh Handoff

Source Report:

Site Reviewed:

Page To Refresh:

Refresh Trigger:

Current Issue:

Recommended Refresh Type:

Source Depth Label:

Evidence Quality Label:

Claim Risk:

Offer Evidence Needed:

Internal Links Needed:

Publishing Readiness Status:

Human Approval Required:

Recommended Next Step:

Notes:

Site Intelligence To Internal Linking Handoff Template

Use this template when the next step is Internal Linking.

Site Intelligence To Internal Linking Handoff

Source Report:

Site Reviewed:

Source Page:

Target Page:

Link Purpose:

Reader Journey Role:

Topic Cluster Role:

Trust Support Role:

Affiliate Support Role:

Risk Notes:

Search Intelligence Required:

Human Approval Required:

Recommended Next Step:

Notes:

Site Intelligence To Repurposing Handoff Template

Use this template when the next step is Repurposing.

Site Intelligence To Repurposing Handoff

Source Report:

Site Reviewed:

Source Asset:

Target Format:

Repurposing Purpose:

Audience Stage:

Meaning Preservation Risk:

Claim Strength Risk:

Compliance Routing Needed:

Human Approval Required:

Recommended Next Step:

Notes:

Site Intelligence To Brain Routing Template

Use this template when the next step is another Brain.

Site Intelligence To Brain Routing

Source Report:

Site Reviewed:

Recommended Brain:

Reason For Routing:

Decision Needed:

Evidence Available:

Evidence Missing:

Source Depth Label:

Risk Level:

Content Decision Blocked:

Recommended Output From Receiving Brain:

Human Approval Required:

Notes:

Workflow Status Values

Use the following status values for this workflow.

Ready For Content Brief

Meaning:

Site intelligence is strong enough to create a general content brief.

Ready For SEO Brief

Meaning:

Site intelligence supports SEO brief creation, and Search Intelligence is either not required yet or has been addressed.

Ready For Affiliate Content Pack

Meaning:

Site intelligence and offer evidence are strong enough for affiliate content pack planning.

Ready For Refresh

Meaning:

Existing page improvement is the correct next step.

Ready For Internal Linking

Meaning:

Internal linking plan is the correct next step.

Ready For Repurposing

Meaning:

Existing content can be safely adapted after review.

Needs Research Brain

Meaning:

Evidence is missing or claims require verification.

Needs Search Intelligence Brain

Meaning:

SEO or SERP validation is needed.

Needs Affiliate Brain

Meaning:

Offer logic or affiliate strategy is unclear.

Needs Compliance Brain

Meaning:

Claim, disclosure, platform, or policy risk requires review.

Needs HeadOffice

Meaning:

Strategic direction or approval is required.

Parked Pending Clarity

Meaning:

The next step cannot be chosen yet.

Do Not Create Content

Meaning:

New content should not be created.

Common Mistakes To Avoid

Do not turn every content gap into a new content brief.

Do not create a new SEO brief when an existing page should be refreshed.

Do not create affiliate support content without offer evidence.

Do not create VSL support content without claim review.

Do not route search questions to Content Brain when Search Intelligence is needed.

Do not route evidence questions to Content Brain when Research Brain is needed.

Do not treat Site Content Intelligence as final compliance review.

Do not treat a template output as approval.

Do not use vague status language.

Do not skip human approval points.

Do not send planning pages to M.

Do not start build work from this workflow.

Relationship To Site Content Intelligence Report Template

The Site Content Intelligence Report Template creates the report.

This workflow decides what to do after the report.

The report answers:

What does the site show?

This workflow answers:

What should Content Brain do next?

Relationship To Content Brain Content Briefs

Use Content Brain Content Briefs only when the Site Content Intelligence Report shows that new general content is the correct next action.

Do not use Content Briefs when the better action is refresh, linking, repurposing, research, search validation, affiliate review, compliance review, or HeadOffice review.

Relationship To Content Brain SEO Content Briefs

Use Content Brain SEO Content Briefs only when search content is the correct next action and search uncertainty is low enough to proceed.

If search intent, SERP fit, or cannibalisation risk is unclear, route to Search Intelligence Brain first.

Relationship To Content Brain Affiliate Content Packs

Use Content Brain Affiliate Content Packs only when affiliate support content is needed and offer evidence is strong enough for planning.

If offer evidence is missing, route to Affiliate Brain, Research Brain, Compliance Brain, or HeadOffice first.

Relationship To Content Brain Refresh

Use Content Brain Refresh when an existing page should be improved instead of creating new content.

This is especially important when site intelligence finds overlap, outdated pages, thin pages, or weak trust pages.

Relationship To Content Brain Internal Linking

Use Content Brain Internal Linking when the main issue is page relationship, reader journey, hub and spoke structure, or link support.

Do not treat internal linking as SEO only.

Relationship To Content Brain Repurposing

Use Content Brain Repurposing when existing approved content can be reused safely.

Do not repurpose claim-sensitive content without source depth and compliance review.

Relationship To Publishing Readiness

Publishing Readiness should check outputs before they leave Content Brain.

This workflow may recommend a next content step, but it does not approve public use.

Relationship To Human Approval Points

This workflow must identify human approval points before work moves forward.

If approval scope is unclear, use Ready For HeadOffice Review or Parked Pending Clarity.

Relationship To Future Report Generator

This workflow may later support a future Site Content Intelligence Report Generator by defining how the report output should connect to downstream Content Brain workflows.

This page does not authorise that generator.

Relationship To Future Fields

This workflow may reveal useful future fields, such as:

Recommended Next Operational Page

Recommended Next Brain

Content Decision Outcome

Workflow Status

Routing Reason

Human Approval Required

These are future field candidates only.

They are not approved database fields.

Relationship To M Handoff

This page is not an M handoff pack.

Do not give this page to M as implementation instructions.

M should not build from this page.

This page may later support future technical specifications if HeadOffice approves that maturity step.

Drift Protection

This workflow prevents:

site intelligence reports becoming dead documents

content gaps turning into automatic content creation

duplicate content creation

refresh opportunities being ignored

internal linking opportunities being missed

repurposing opportunities being ignored

affiliate content being created without offer evidence

compliance risk being bypassed

search validation being skipped

research gaps being ignored

human approval points being skipped

future generators being planned without downstream workflow logic

future fields being created too early

M receiving premature implementation instructions

Recommended Next Step

Use this workflow after the next Site Content Intelligence Report is created.

Do not build UI.

Do not build queues.

Do not build dashboards.

Do not build generators.

Do not build AI Employees.

Do not create Supabase fields.

Do not create database schema.

Do not create M handoff instructions.

Registry update:

Deferred until end of day batch update.

Pending registry entry:

Content Brain Site Intelligence To Content Brief Workflow

Status:

Active Operational Workflow

Version:

v1.0

Parent:

Content Brain

Expected page count impact:

Previous expected page count:

49 pages

New expected page count:

50 pages

Change Impact Declaration

Pages Created:

Content Brain Site Intelligence To Content Brief Workflow

Pages Updated:

None immediately

Pages Renamed:

None

Pages Deleted:

None

Pages Deprecated:

None

Registries Requiring Update:

Content Brain Page Registry at end of day batch update

Canon Version Update Required:

No

Architecture Version Update Required:

No

Manual Workflow Test Log Update Required:

No

Manual Workflow Synthesis Report Update Required:

No

Build Readiness Shortlist Update Required:

No

Plugin UI Impact:

None

Supabase Impact:

None

Brain Room Routing Impact:

None

Automation Impact:

None

Queue Impact:

None

Dashboard Impact:

None

Generator Build Impact:

None

AI Employee Impact:

None

Cross Brain Routing Impact:

None

M Active Build Impact:

None

Page Count Impact:

Previous expected page count:

49 pages

New expected page count:

50 pages

Registry update timing:

Deferred until end of day batch update

Change Log

Version: v1.0
Date: 2026-06-08
Author: HeadOffice

Change:

Created Content Brain Site Intelligence To Content Brief Workflow as an Active Operational Workflow.

Defined how Content Brain should turn a Site Content Intelligence Report into the correct next content workflow.

Added workflow decision sequence, decision outcomes, handoff templates for Content Briefs, SEO Briefs, Affiliate Content Packs, Refresh, Internal Linking, Repurposing, and Brain routing.

Added workflow status values, common mistakes to avoid, relationships to Site Content Intelligence Report Template, Content Brain Content Briefs, SEO Content Briefs, Affiliate Content Packs, Refresh, Internal Linking, Repurposing, Publishing Readiness, Human Approval Points, future report generator, future fields, M handoff, drift protection, and recommended next step.

Confirmed this page does not authorise plugin UI, Supabase, Brain Room routing, automation, queues, dashboards, generators, AI Employees, cross brain routing, or M implementation handoff.

End Of Day Save Point Template

Page list checked:

Yes / No

Content Brain Site Content Intelligence Report Generator Specification created:

Yes / No

Content Brain Publishing Readiness Status Values Framework created:

Yes / No

Content Brain Source Depth And Evidence Label Framework created:

Yes / No

Content Brain Offer Evidence Requirements Framework created:

Yes / No

Content Brain Compliance Routing Needs Framework created:

Yes / No

Content Brain Human Approval Points Framework created:

Yes / No

Content Brain Future Fields To Define Later Framework created:

Yes / No

Content Brain Site Content Intelligence Report Template created:

Yes / No

Content Brain Site Intelligence To Content Brief Workflow created:

Yes / No

Content Brain Page Registry updated today:

Yes / No

Registry update deferred:

Yes / No

Pages created:

Content Brain Site Content Intelligence Report Generator Specification

Content Brain Publishing Readiness Status Values Framework

Content Brain Source Depth And Evidence Label Framework

Content Brain Offer Evidence Requirements Framework

Content Brain Compliance Routing Needs Framework

Content Brain Human Approval Points Framework

Content Brain Future Fields To Define Later Framework

Content Brain Site Content Intelligence Report Template

Content Brain Site Intelligence To Content Brief Workflow

Pages updated:

None / Content Brain Page Registry if updated at closeout

Pages renamed:

None

Pages deleted:

None

Current expected page count:

50 pages / other

No plugin UI started:

Yes / No

No Supabase work started:

Yes / No

No Brain Room routing started:

Yes / No

No automation started:

Yes / No

No queue work started:

Yes / No

No dashboard work started:

Yes / No

No generator build started:

Yes / No

No AI Employee work started:

Yes / No

No cross brain routing started:

Yes / No

M’s active work untouched:

Yes / No

Target save point:

Content Brain — Site Intelligence To Content Brief Workflow Created / Registry Update Deferred / Build Readiness Planning Stage / Manual Workflow Only / Plugin UI Not Started

Final Rule

A Site Content Intelligence Report should not automatically create new content.

The correct next action may be a content brief, SEO brief, affiliate content pack, refresh, internal linking, repurposing, research route, search route, affiliate route, compliance route, HeadOffice review, parking, or no content creation.

Content Brain must choose the correct next workflow before creating more assets.

This workflow is manual operating logic only.

It is not build approval.

END CONTENT BRAIN SITE INTELLIGENCE TO CONTENT BRIEF WORKFLOW v1.0

Date: 2026-06-11
Author: HeadOffice

Correction:
Content Brain Output Layer Operating Workflow should not be created as a standalone MCR page.

Reason:
Existing MCR source-of-truth page Content Brain Site Intelligence To Content Brief Workflow v1.0 already defines the manual workflow between Site Content Intelligence and Content Brief creation, SEO Brief creation, Affiliate Content Pack creation, Affiliate Funnel Support, Publishing Readiness, Internal Linking, Refresh, Repurposing, Research Brain routing, Search Intelligence Brain routing, Affiliate Brain routing, Compliance Brain routing, and HeadOffice review.

Decision:
Do not create Content Brain Output Layer Operating Workflow as standalone.

Correct Handling:
Use Content Brain Site Intelligence To Content Brief Workflow v1.0 as the source of truth for this operating sequence.

Pages Created:
None

Pages Updated:
None yet

Pages Deprecated:
None

Pages To Avoid Creating:
Content Brain Output Layer Operating Workflow

Pages On Hold:
Content Brain Output Style Selector Specification
Content Brain Output Layer Screen Specification

Registries Requiring Update:
No, if the duplicate page was not created.

Canon Version Update Required:
No

Change Log Entry Required:
Optional correction note only if today’s working log is tracking avoided duplicate pages.

Strategic Result:
Prevented duplicate Content Brain workflow bloat and restored MCR source-of-truth discipline before creating more output-layer pages.